Saturday, 25 April 2015

I am Nepal - Help Nepal Earthquake Aid poster

Our I am Nepal - Help Nepal poster for Nepal Earthquake Aid. Donations to the Red Cross at

Our Coca-Cola China bottle is worlds No.1 beverage brand

And our Coca-Cola China bottle & graphics design remains the No.1 selling beverage in the world!
140 million bottles sold per day for $78 billion pa of revenue in 2014.
Design created with Desgrippes Gobé Asia Pacific team.

Horizontal can logotype

Coca-Cola rolls out new can graphics with a horizontal logotype, as opposed to the curent vertical version on cans. The one I bought this week had the addition of 'Since 1886' slogan below the logotype. Different designs are being tested across Europe.

UK creative business on the streets

Destination branding: how it should be done

For some examples of how it should be done, visit:

Oh my God! Two new destination brands...

Oh my God! These are two examples of just launched new destination brands for the French city of Tours and the newly created region of Centre Val de Loire...

Total communication and branding disasters, they represent all the design errors that we teach our students to avoid in their first years at design school.
Both have been designed in-house without any consultation of the design agencies, professionals and expertise available. They discredit the regions, the design profession, the Mayor's who chose not to consult the experts and are an insult to the citizens of the country. They make a laughing stock of themselves on the national and international scene...

Sunday, 19 April 2015

UK creative industry posters

Our UK creative industry posters with latest government figures for design: £8.8 million per hour of revenue.

Tuesday, 31 March 2015

Elysée Palace Twitter logo

The new logo of the Elysée Palace for their Twitter account has internautes confused. Some see a crashing plane, others see Goldorak... I see a 'pause' button with a wifi symbol. No design agency is credited for the work so maybe its an in-house job.

Monday, 2 March 2015

Friday, 27 February 2015

Creating design guidelines

My upcoming Keynote talk on creating design guidelines. Coming soon.

Wednesday, 18 February 2015

London's e-cab launched and driverless cars approved for the roads

London's first e-cab, electric black taxi is launched and simultaneously the UK's driverless car, a challenge to the Google car, is approved for testing on the roads. Dezeen for the full story:

Monday, 16 February 2015

UK design industry generates £8.8 million in revenue per hour!

New government figures show the UK design industry generates £79.9 billion a year in revenu, or £8.8 million every hour! With a 10% increase on last year.
The UK has Europe's No.1 design sector and the 2nd biggest design industry in the world.

Sunday, 15 February 2015

Expo France 2025 logotype

France is a candidate to host the 2025 world expo. The logotype appears to play with the DC Comics 'turning page' concept or one thing revealing something else behind it. Or with juxtaposition of graphic shapes to create the letters like the Milano 2015 Expo. But there seems to be something very inconsistent in the treatment of the characters. The E kind of ok, the X & P definitely bizarre and impossible shapes to create with a circle motif. I can't find a credit for the agency anywhere. Will the logotype help win the project?

Monday, 9 February 2015

Monday, 2 February 2015

Uninspired Business France

A rather uninspired new brand for Business France, formerly UBI France and l’Agence Française pour les Investissements Internationaux. Somewhat similar to the Made in Britain brand launched in 2014, designed by The Partners. No designer credited for the work!

Tuesday, 27 January 2015

Paul Vickers Design - over 1 million search results on Google

Google - Paul Vickers Design, returns over 1 million results in January 2015.

Over 200 skyscrapers for London

Over 200 skyscrapers, of over 20 floors, are being built, approved or planned for London. UK architects order books have never been busier. Cycle parking in buildings is now obligatory, with 1 486 spaces in Fosters twin tower City Road development, for example. The city is on the go.

Monday, 26 January 2015

Calligraphy and hand drawn type samples

Some calligraphy and hand drawn type samples from We Love Typography and Designspiration...

Why is there so much really bad calligraphy out there?

Why do so many logotypes in France use such appalling hand written calligraphic type instead of some of the hundreds of thousands of beautifully designed and crafted typefaces that exist? 
It is an attempt to express creativity, individuality or a hand crafted ‘artisan’ style? And if so why are they so badly executed, poorly legible and often bordering on the kitsch? If you do insist on a hand drawn treatment, get a skilled calligrapher/typographer to do the job. There are thousands of them out there.
Visit:,, / calligraphy etc.

Monday, 12 January 2015

Charlie - freedom of expression in Creative Review

Our Charlie - freedom of expression contribution is published in Creative Review.

Thursday, 8 January 2015

Evelyn Beatrice Hall on freedom of speech

"I disapprove of what you say, but I will defend to the death your right to say it" 
Evelyn Beatrice Hall in her biography 'The Friends of Voltaire' 1906

Wednesday, 7 January 2015

Charlie: freedom of expression

In honour of Charlie & freedom of expression. The pen is mightier than the sword. Writers, illustrators, designers united in defence of free speech and expression.

Tuesday, 30 December 2014

Logo news branding budgets review seasonal greetings and review of branding design budgets.

Monday, 15 December 2014

Best wishes for Xmas & Twenty Fifteen

Our greeting card playing on the XV in Xmas is published in Creative Review.

Sunday, 14 December 2014

Best wishes for Xmas and Twenty Fifteen

For a great holiday season and New Year from all of us at Paul Vickers Design.

Saturday, 22 November 2014

Culotte 75004 Paris, back-lit glass shop sign

Culotte Paris shop sign. Gill Sans lettering die cut in textured glass panels and back-lit. Nice execution and fun name.

International Air & Space Salon poster won by Dimitri from Ecole Bleue

Dimitri Kucharz of the Ecole Bleue, winner of the design competition for the poster for the 51st International Air & Space Salon, Le Bourget, Paris. Several of my students participated in the design competition, for the biggest Air & Space Show in the world.

Monday, 17 November 2014

Peace and stickers Peace and Tower of London installation

Our Peace poster for the Royal British Legion Poppy Day Appeal and the Blood Swept Lands and Seas of Red installation: 888 246 poppies representing every British & Colonial casualty in WWI by sculptor Paul Cummins and Tom Piper, at the Tower of London.

Saturday, 15 November 2014

The Real Apple Store London

The Real Apple Store in London's Borough Market displays     1 000 different varieties of English Apples as part of the Market's 1 000th birthday anniversary.

Colours according to IS

As if hundreds of thousands of deaths and summary executions were not enough, IS has banned colours, coloured pens and art as well as physical education, in schools in Mosul, Irak.

Sunday, 9 November 2014

25th Anniversary Fall of the Berlin Wall

Our 25th Anniversary Fall of the Berlin Wall poster.

Saturday, 8 November 2014

Editions Ecole Bleue website on-line

Editions Ecole Bleue website launched. You can now order our Espace Couleur book on-line.

Tuesday, 28 October 2014

Professional journey in 7 agency logotypes

A professional journey through seven global branding and design agencies, from London to Paris, New York, Tokyo, Hong Kong and back to Paris. Over 20 years of design experience reflected in a collection of agency logotypes.

Cochon or Porc?

Whilst on the subject of pigs, the Cochon Dingue logo from Quebec is  graphically and typographically bold, simple and fun. The Porc Français is decidedly messy, confused and dated looking, despite just having been launched.

Saturday, 25 October 2014

UK design industry worth £15 billion pa

Statistics from the UK government and the British Design Council state that the design industry in the UK is worth £15 billion a year (2010 turnover). Design employes 230 000 people full time and 65% of UK businesses use design. Design creates value, estimated at +22% of c/a for companies using design.
In France the government and the APCI estimate the design business is worth €8 million a year, one of the lowest rates in Europe. Design employs 33 000 people and design is only used by 30% of businesses. The French government and APCI say the main problem is lack of communication of the benefits of design to French business. Maybe they should do something about that.

UK farms logotypes and design use

Whilst on the subject of agriculture, here are a few Farm logotypes from the UK. Virtually every farm in Britain has a logo, a sign, maybe a farm shop. Farmers understand design and appreciate the benefits of selling produce direct to market and therefore of communicating with the public. I have yet to see a farm with a logo in France.
Some farm shops are genuine retail design projects, ex Daylesford Organic farm, below.

New logotypes for Meat from France launched

The French bovine inter-professional association has launched new logotypes to promote French meat.
Strange inconsistencies in typefaces used, illustration styles, proportions of the flag, colours, white space across the different logos. For comparison the Australian and British equivalents - an interesting graphic treatment of the map from the Aussies, a figurative landscape from England.

Monday, 20 October 2014

New London Design Museum will be free to visit

The London Design Museum will move from its current Shad Thames side site to the former Commonwealth Institute Building, Kensington Gardens this year. The £80 million project is designed by John Pawson. The Design Museum has just announced that entry to the museum will be free following the new government project to boost access to British museums. Half a million visitors are expected a year.