This excellent 3D optical illusion typeface was created by Alice V in my typographic design course.
Starting with a principal of 3D construction, every letter is built in volume creating an intriguing Escher like illusion. The sketches are worth studying.
Paul has almost twenty years experience as a creative director, consultant and designer working with some of the world's leading branding and design agencies.
His professional track record includes: Pentagram London, Design Solution Paris, Interbrand New York, Desgrippes Gobe Tokyo and Hong Kong, Dragon Rouge Paris.
Paul has won numerous design awards and his work is published in magazines, books and on the web. He won a Gold Award in the Pentawards - international packaging design awards and is featured in Taschen’s Package Design Book.
Paul also lectures on Visual Communications at several Schools of Design and leads professional continuing education workshops for the design industry.
He writes on branding design issues, is an international correspondent for Brand New and is currently working on a book about design in Japan.