Why do so many logotypes in France use such appalling hand written calligraphic type instead of some of the hundreds of thousands of beautifully designed and crafted typefaces that exist?
It is an attempt to express creativity, individuality or a hand crafted ‘artisan’ style? And if so why are they so badly executed, poorly legible and often bordering on the kitsch? If you do insist on a hand drawn treatment, get a skilled calligrapher/typographer to do the job. There are thousands of them out there.
Visit: typographyserved.com, welovetypography.com, designspiration.net / calligraphy etc.It is an attempt to express creativity, individuality or a hand crafted ‘artisan’ style? And if so why are they so badly executed, poorly legible and often bordering on the kitsch? If you do insist on a hand drawn treatment, get a skilled calligrapher/typographer to do the job. There are thousands of them out there.
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