Friday 18 September 2015

New Gendarmerie Nationale logo - gone fishing...

Gendarmerie Nationale in France gets a new logotype. But what are the values that this 'fishing hook' is trying to communicate? Gone are the references to its long history, founded in 1791, its historic grenade symbol (like the British Grenadier Guards), the blue, white, red national colours...
The new logo communicates virtually nothing. It will not be legible on vehicles, impossible to embroider on uniforms, a difficult shape to place on any support. Leveraging heritage for something new, yes. Abandoning all for mediocracy, no.

1 comment:

Paul Vickers said...

See this article:
http://www.grapheine.com/branding/logotype-gendarmerie